Why does skin care “education matter”?

When we apply something on our face it is crucial to know what it is actually made up of, instead of applying it just because your friend suggested it or because you saw others using it on the internet. 

In an era where skincare products flood the market, consumers are faced with an overwhelming array of choices. From serums to moisturizers, each promising miraculous results, it's easy to get lost in the maze of skincare options. However, amidst this confusion, education emerges as a beacon of clarity, empowering consumers to make informed decisions about their skincare routines.

In recent years, many people are making informed choices about their skincare products; But, still there are several who are yet unaware about what they are using in their products. The brands, nowadays, can educate their customers to let them make the right choice based on their skin type, skin concern, and other issues. Lets learn how the brands can help out their customers:

Full Disclosure: Hiding the ingredients that are harmful, just to increase the sales is a drastic act which can lead to customers losing their faith in the brand, drastic decrease in the reputation, and consumers becoming loyal to other brands.

In this decade it is hard to find loyalty even among customers. They are explorers now and can mind the smallest of the mistakes. They like to purchase and test new products. So to remain in the market it is crucial to keep innovating things to maintain the interest of the customers in the brand. 

Active Ingredients: When and how to use and their effect: Something that suits me might not suit you. One of the reasons could be ingredients and formulation. Consumers need to be educated about the ingredients that will be most beneficial depending on the requirements of their skin. 

What is an “Active Ingredient”?

An active ingredient is a substance within a skincare product that delivers desired results. Active ingredients can vary widely depending on the intended purpose of the product, such as treating acne, reducing wrinkles, or moisturizing the skin. Examples of common active ingredients include retinol, vitamin C, hyaluronic acid, and salicylic acid.

Which active ingredient should you choose? Let Otrix help you:

Use of AI for Analysis: In the fast paced economy of the skincare industry one of the winning technologies is the optimum use of Artificial Intelligence. With the assistance of AI, brands can now analyse the skin type, concern, make routine and create personalized products. They can now educate customers online about their skin and issues and how their products will work on their face after applying them.

Wrap up time 

As a consumer it is your right to have transparency of a full ingredients list, sustainable practices, and other crucial information to make informed decisions. Do your research and take your time. Explore and test with different ingredients, products, and brands to know what suits the best for your skin. 

And I bet you’d love using the toxin-free skincare products manufactured by Otrix. Otrix puts a great emphasis on OrgiScience technology which means we incorporate organic ingredients and back them up by science to manufacture the organic and effective skincare products. Give it a go to our skincare and hair care products and share your feedback with us. 

Hope this article is helpful! 😃