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Education in Skincare: Empowering Consumers with Knowledge

by Damini Verma 02 Jul 2024 0 Comments

Why does skin care “education matter”?

When we apply something on our face it is crucial to know what it is actually made up of, instead of applying it just because your friend suggested it or because you saw others using it on the internet. 


In an era where skincare products flood the market, consumers are faced with an overwhelming array of choices. From serums to moisturizers, each promising miraculous results, it's easy to get lost in the maze of skincare options. However, amidst this confusion, education emerges as a beacon of clarity, empowering consumers to make informed decisions about their skincare routines.


In recent years, many people are making informed choices about their skincare products; But, still there are several who are yet unaware about what they are using in their products. The brands, nowadays, can educate their customers to let them make the right choice based on their skin type, skin concern, and other issues. Lets learn how the brands can help out their customers:


Full Disclosure: Hiding the ingredients that are harmful, just to increase the sales is a drastic act which can lead to customers losing their faith in the brand, drastic decrease in the reputation, and consumers becoming loyal to other brands.


In this decade it is hard to find loyalty even among customers. They are explorers now and can mind the smallest of the mistakes. They like to purchase and test new products. So to remain in the market it is crucial to keep innovating things to maintain the interest of the customers in the brand. 


Active Ingredients: When and how to use and their effect: Something that suits me might not suit you. One of the reasons could be ingredients and formulation. Consumers need to be educated about the ingredients that will be most beneficial depending on the requirements of their skin. 

What is an “Active Ingredient”?

An active ingredient is a substance within a skincare product that delivers desired results. Active ingredients can vary widely depending on the intended purpose of the product, such as treating acne, reducing wrinkles, or moisturizing the skin. Examples of common active ingredients include retinol, vitamin C, hyaluronic acid, and salicylic acid.


Which active ingredient should you choose? Let Otrix help you:


  • Salicylic Acid: This is used as a gentle exfoliator, if you are using salicylic acid routinely you do not have to use scrub on your face. It is preferred in the concentration of 1-2%. Best suited for people with acne-prone or oily skin. It also helps in removing black heads gently. If you have very oily skin, use it on alternate days. If you have a combination to dry skin, use it twice a week.

  • Hyaluronic Acid: Hyaluronic acid reduces skin wrinkles and lines. It is also proven to help wounds heal faster and can reduce scarring. Packed with the power of deep hydration, it is ideal for all skin types, including sensitive skin. Hyaluronic acid is safe and beneficial to use everyday for maintaining skin hydration.

  • Niacinamide: Niacinamide (Usually found in 5% concentration) is good for reducing open pores. It eases inflammation, which can help calm redness due to conditions like acne, rosacea and eczema. Suitable for all skin types, and recommended for daily usage in AM and PM routine. Go for products such as cream and serums instead of face washes so that niacinamide can remain on your skin for a longer time and work its magic.

  • Retinol: It helps unclog pores. Retinol also exfoliates your skin and increases collagen production, which can reduce the appearance of fine lines and wrinkles, giving your skin a fresher, plump appearance. In your late 20s use it twice a week, in your late 30s use it 3 times a week, if you’re in your late 40s use it 4 times a week. 

  • Vitamin C: It is an antioxidant drug which is majorly used to gain a radiating skin. It boosts the production of collagen and tightens the skin. However, Vitamin C in high concentration is not a good choice for sensitive skin. Stick to once daily application. Suitable for all skin types, but people with oily skin might face some concerns.

  • Glycolic Acid: It fights acne, ageing skin, dark skin patches on the face, and acne scars by removing the top layer of dead skin. In comparison with salicylic acid this has a more gentle formula. Generally found in the concentration of less than 10%, and ideal for 4-5 times a week usage. However if the concentration is more than 10%, only use it twice a week.

  • Use of AI for Analysis: In the fast paced economy of the skincare industry one of the winning technologies is the optimum use of Artificial Intelligence. With the assistance of AI, brands can now analyse the skin type, concern, make routine and create personalized products. They can now educate customers online about their skin and issues and how their products will work on their face after applying them.

    Wrap up time 

    As a consumer it is your right to have transparency of a full ingredients list, sustainable practices, and other crucial information to make informed decisions. Do your research and take your time. Explore and test with different ingredients, products, and brands to know what suits the best for your skin. 


    And I bet you’d love using the toxin-free skincare products manufactured by Otrix. Otrix puts a great emphasis on OrgiScience technology which means we incorporate organic ingredients and back them up by science to manufacture the organic and effective skincare products. Give it a go to our skincare and hair care products and share your feedback with us. 


    Hope this article is helpful! 😃

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